Comprehensive Digital Presence Audit.
We evaluate your business’ online footprint, designed to assess it’s visibility & effectiveness. At OranjGecko, our Digital Presence Audits provide you with insights to enhance your brand’s impact. Here’s a breakdown of what our audits entail:
Website Analysis:
We evaluate your website’s design, functionality, user experience (UX), and performance. This includes assessing site speed, mobile functionality, content quality, and search engine optimization (SEO) performance to ensure your site engages visitors and ranks well.
Social Media Review:
We analyze your presence across your platforms (X, Instagram, LinkedIn, Facebook etc), examining engagement metrics (likes, shares, comments), and audience demographics. We identify gaps and opportunities to strengthen your social media impact.
SEO and Content Evaluation:
We assess your search engine visibility by analyzing keyword usage, backlinks, and on-page SEO elements. We also review your content (blogs, videos, etc.) for relevance, quality, and alignment with your brand voice and target audience.
Brand Consistency:
We check for cohesive branding across all digital channels, including logos, ensuring a unified and professional image that builds trust and recognition.
Competitor Benchmarking:
We compare your digital presence to competitors, analyzing their strategies, strengths, and weaknesses to identify opportunities for differentiation and improvement.
Online Reputation:
We can review customer feedback, ratings, and mentions on platforms like Google, X, Yell, Checkatrade, etc, to gauge your brand’s reputation and suggest ways to enhance credibility and address negative sentiment.
Analytics and Performance Metrics:
We dive into data from tools like Google Analytics, social media insights, or other platforms to measure traffic, engagement, conversion rates, and ROI, pinpointing what’s working and what needs improvement.
Security and Compliance:
We assess your digital assets for security vulnerabilities (e.g., outdated plugins, SSL issues) and compliance with GDPR, ensuring your online presence is secure and trustworthy.
Outcome:
Upon completion, OranjGecko delivers a report with clear, prioritised recommendations to optimise your digital presence. Whether it’s refining your website, boosting social media engagement, or enhancing SEO, our audits empower your business to stand out and thrive in a competitive digital landscape. You can use this information yourself at no extra cost, this is your data to keep and use. If you would like some help, we’re here.
OranjGecko 